Website Content Strategist

A recent study shows that the majority of businesses now have the website to strengthen their online presence and enhance their brand for a product or service and providing qualified sales leads.

The website's content strategy dramatically affects branding.

As the Web is a digital medium the log files supply a wealth of data about your visitors and their actions.

I studied research and consumer and buyer behavior and I lectured in these subject s for the Oxford-Brookes University   (UK) Bachelor of Commerce Program for five years.

When I relocated to the United states in 1999, I worked in an Internet company at the height of the dot com boom. I learned a lot about PR on the Internet and how a website content strategy affects the return from the site.

I have spent the last five years translating my expertise in creating messages for specific audiences into usability and effective content on the web. Now I practice as a website content strategist based in Pasadena CA..

Good content offers only what your visitors find important, interesting, or useful — and you shouldn't have to stretch too hard to make the content fit one of those definitions.

As a website content strategist it is my job to find the keywords or phrases that are getting good search traffic -to find the viable online market already searching for your service or product.

Once I have that data I can base your content on that word or phrase and draw that traffic to your site, giving you better visibility in the search engines.

Search engine optimization is not just about keywords - it is about content. People visit a website for the content.  Search engine spiders look for relevant and rich website content.

As a writer, I get “into the heads” of my audience and create specifically for them.

I was invited to speak at the Back on Track America seminar series put together by Small Business TV in 2001 to help entrepreneurs in the US get back on their feet after 9/11.

I spoke in Palo Alto on the AOL panel and on the Entrepreneur Magazine panel in Los Angeles.

In February. 2004 I toured Southern Africa and spoke for the Marketing Federation of Southern Africa, the PR Institute of Southern Africa and the IT Initiative.

I conduct regular seminars with the NYC Fun@One series for speakers and authors and do teleclasses in website strategies for PR professionals, hosted by the Public Relations Society of America.

Content Spotlight on www.content-exchange.com featured me as a website content strategist in the ‘Content Talent to Watch’ section.

My article “Avoiding the Elephant Traps” on the need to develop a website content strategy and deliver strong content geared to satisfy your target audience, was published on www.internetcontent.net and content-exchange .com

I am an active member of the National Association of Female Entrepreneurs NAFE.

I am the author of several books:

Your Brand of Expansion - effective publicity and branding strategies for entrepreneurs

Web Sense - An effective website content strategy for entrepreneurs

The Website Content Strategy Workbook

Site Architecture - making your site successful

Please read my website content strategy blog

I have experience writing for print publications, newsletters and web sites. I am a regular contributor to

www.biz-community.com

www.socal.com

www.successful-sites.com

My reviews, testing and rewrites of web content has increased the clicks past the home page by an average of 300% and conversion rates by as much as 500%

What my clients say about me:

"Riecken's has been really happy with the writing you have been doing on their behalf. They said things like, 'She really captured the entire process with a great style, the message is perfect, this will really help our company.' You really did a

fantastic job on all of their work, they really appreciate it and so do I. Great work -- I'm very impressed."
PR company in LA

"I am delighted with the content for my website.  Having a planned website content strategy and someone who gets our purpose and can put it into words makes all the difference.  Thank you." Natural Remedy Company Sunland CA 

"Your review and usability testing on our site was an eye opener. We found out what the problems were and fixed them. The rewrite according to the data from the surveys was very interesting – now we have content that communicates. Our registration has 4x’d since the rewrite."
Talktogov.com

"We send out press releases every week. Your first one for us got a deluge of response from the media."
Non-Profit Organization.

"We got a big spread in Medical Design Technology from your first article! Excellent work."
Medical Supply Company