It's vital to know who is visiting and what they're doing there. Although over 90% of executives and business owners surveyed said they know it's important to keep stats on a website, very few are doing it. Why? Either they don't know how to access the data, or when they do get it they don't know what it all means.

Marketing people are not always technically minded and IT "techies" are not marketing oriented. So it often falls between the cracks. But this data gives you valuable intelligence about your users - information you need this to make sound marketing decisions. Statistics are the key to expansion!

Many other measurement tools are expensive and difficult to use. I have found Clicktracks to be the simplest, easiest to use and best measurement tool that really gives you insights into the behavior of your users.

It displays website visitor behavior directly on the pages of your website. It's a completely new and much better approach to log file analysis. You can understand how visitors are using your Web site navigation at a GLANCE! The analysis can include:

• tagging visitors from different sites so you can gauge the effectiveness of promotional campaigns
• personalizing the site to customers who visit it repeatedly
• monitoring the dollar volume of purchases made by individual customers or by specific groups of customers
• observing the geographic regions from which the most and the least customers visit the site and purchase specific products
• predicting which products customers are most and least likely to buy in the future.
• determining the likelihood that a given customer will repurchase a product after having purchased it in the past

The objective is to promote specific products to those customers most likely to buy them, and to determine which products a specific customer is most likely to purchase. This can help to improve the ratio of revenue to marketing costs.

In addition to these features, Web analytics may include tracking the click through and drill down behavior of customers within the Web site, determining the sites from which customers most often arrive, and communicating with browsers to track and analyze online behavior.

Data is provided in the form of tables, charts, graphs and in depth trend reports you can use to make sound marketing decisions. ClickTracks uses a radically different architecture that makes log file analysis painless while providing insights that are difficult or impossible to obtain using earlier methods of web analytics.

View a demo of clicktracks