Focus groups tell you what the users think they will do -- usability testing shows what users actually do.

We use research and testing to get the information we need BEFORE we design a site

We develop a functional web site that integrates art, technology and use-value.

You don't want visitors spending time admiring the graphics and bleeding edge technology on your site.
You want comments like - "What a great site - it is so easy to use!"

Your web site is a communication tool and should be an integral part of your marketing strategy.

Yes, the Web is a new medium, one that is complex and has new rules. But it also needs to follow the basic rules of marketing.

It is ultimately the user experience that dictates the success or failure of a site.